Accept it No Parents have ever been able to fully understand their teenage offspring.

Their subject of interest are different; the way they talk is different; they don’t even seem to speak the same language. There’s a real gap in connection.

Put the same parents in corporate seats, and ask them to create a marketing strategy for youngsters, or to design a product aimed at teenagers, or ask them to uncover deep insights on youths. Can big corp close that gap and make a real connection with youths?

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